A book about how
communication can become
urban operation
The story of the Kolorcity model: a city where experience,
content, visual identity, strategy and local media connect into
one functioning system.
The book shows how city marketing can become
one of the organizing forces of urban operation.
How experience, story, visual identity, local media,
community attention and strategic direction connect
within a city.
Through the Kolorcity model, the book presents a way of
thinking in which communication becomes an interpretive
and organizing layer of urban operation.
01
Experience
What the city’s community
lives through.
03
Visual identity
How the city becomes
recognizable.
02
Content
What the city tells
and passes on.
04
Strategy
The long-term
direction of the operation.
„It creates a new genre
by
building a practical
model
based on personal
experience.”
“It presents a comprehensive
framework of thinking in which
the
city can be understood as
a living, continuously evolving
system.
Prof. Dr. István Piskóti
University professor, founding
president
of the City Marketing
Institute of the
Hungarian
Marketing Association
„It presents a
comprehensive
framework
of thinking in which
the
city can be understood as
a living, continuously
evolving
system”
The strength of the book lies in the
fact that it
builds on real experience
and shows, through
concrete examples,
how this integrated
operation comes
together in practice.
Dr. Tímea H. Tomesz
Associate professor
01
Book order (EPUB)
For individuals, professionals and
interested readers who would like
to
understand the thinking behind
the
Kolorcity model.
03
Supporter cooperation
For partners who would like to connect
to
the world of city marketing, local media,
community building and knowledge
sharing.
02
Institutional order
For municipalities, city-owned
companies,
institutions, libraries
and universities, for
representative
or professional use.
04
Lecture / book presentation
For urban, professional, university,
conference or workshop settings.
Norbert Halász
Norbert Halász is a communication professional, city marketing
specialist and head of A Stáb, a communication and production
workshop.
For several years, he has worked on the development of
Kazincbarcika’s city marketing, urban communication, media
system and event communication.
His work focuses on integrated urban operation, local media,
community attention and system-level communication.
